1Why visual hierarchy?
21-2. Size and perspective
33-4. Colour, contrast and typography
45-6. Proximity and negative space
57-8. Alignment and the rule of odds
69-10. Repetition and leading lines
711. The rule of thirds
8Reading between the lines
9True or false?
Do you remember? True or false?
Did you know? In web design, the F pattern was made famous by eye-tracking studies: users scan the top of a page, then a bit lower, then down the left-hand side. That's why the most important words go at the top left.
More: General comprehension · The details · The script · Make it stand out · The bigger, the better · Your turn · Final test · The words · Back to the course