Hate speech: your counterspeech campaign

Report, ignore, argue… or create? Design a campaign that answers hate with something positive.

Create: you watched three points of view. Now it's your turn to design a counterspeech campaign against one kind of online hate. Work in groups and prepare it on paper. Never repeat hateful words in your campaign: build a positive alternative.

Five steps

  1. Choose a target: Which kind of hate do you want to counter? Racism, sexism, xenophobia, ableism, anti-Semitism, hate against a religion…
  2. Choose your audience: Who do you want to reach? Teenagers in your school, gamers, football fans…
  3. Find a positive message: Like Erin Marie Saltman says: don't attack, offer a positive alternative. Like Humza: humour and real stories can change perceptions.
  4. Choose a format: A hashtag, a poster, an Instagram post, a 30-second video script, a short sketch…
  5. Present it: Present your campaign to the class in two minutes: target, audience, message, format, and why it should work.

Useful phrases

Our campaign targets…We want to reach…Instead of attacking haters, we…Our hashtag is #…This should work because…As Erin Marie Saltman explains, …Like Humza Arshad, we use…We believe that…Freedom of speech doesn't mean…

Going further: debate (B2)

Choose one question, take a side, and use arguments from the three videos.

All the activities on hate speech